Looking to grow your web agency but short on time? Here’s a top tip from us to you: take good care of your existing customers!
While many businesses assume that the key to success is acquiring new clients, the true value lies in repeat customers.
It costs less to encourage a customer to come back to your business than it does to find and convert a new one. Plus, repeat customers tend to spend more than new ones.
One of the best ways to turn a one-time customer into a repeat customer is to provide solutions to their problems – even the problems they may not be aware of.
Offer them extra packages that enhance the service you’re already providing, such as website care plans.
The great thing about care plans is that you don’t have to find the extra staff and time to provide this service yourself. You can satisfy your customers and grow your business by outsourcing your website care plans.
Here’s why outsourcing is such a great idea.
Why You Should Outsource Your Website Care Plans
All The Benefits, None Of The Stress!
It’s always good business sense to anticipate the needs of your customers and exceed their expectations. Extra services are a great way to do this, but only if you can find a way to offer them without draining your resources or putting more strain on your business.
As a web developer or web agency, you need to focus on your core offerings – the things you do really well. Often, those core offerings plus all the admin tasks on your list don’t leave a lot of breathing space. You certainly don’t have time to monitor your client’s websites and provide fixes and routine maintenance at short notice, and you don’t want the expense or hassle of hiring a team to do this.
Outsourcing your website care plans is an obvious solution. You get the benefits of happy customers, the websites you have created remain functional and work as intended, yet you don’t have to deal with any of the stress of launching an extra service—total win-win.
Continuous Monitoring
Even the best-designed websites can experience hiccups from time to time. Malware, hackers, conflicting apps, delayed updates and unexpected random glitches can occur at any time of the day or night.
But business owners don’t have the time to constantly monitor their site for issues, and as a business owner focusing on development rather than ongoing support, you probably don’t have time either.
But guess what, we do! In fact, that’s our bread and butter. We offer continuous monitoring of websites in our ongoing support care plans. The minute something goes wrong, we’re onto it.
Fast Turnaround Of Security Fixes
Because we’ve always got an eye on your clients’ websites, we can pick up any suspicious activity quick-smart. We can detect vulnerabilities and know exactly when we need to address any security issues.
The worst thing for your clients’ sites is downtime. They could be losing customers, sales, and trust for every minute of downtime. Being able to identify and fix security issues quickly is critical.
If you’re trying to run your own business while working on projects, chances are you can’t drop everything to attend to a security fix, but when you outsource your website care plans, this isn’t an issue.
Kinder To Your Budget
Web developers are highly skilled and great at what they do, and they should be paid accordingly – but those skills often come at quite a high price tag. Do you really want to pay your developers top dollar to monitor websites, do backups and updates, and scan for malware?
If you do, your payroll will take quite the hit, and you’ll have to charge your clients more to meet the demands.
Outsourcing your website care plans is a much more affordable option. You get the expertise of our team on your side without stretching your budget.
Want to know more about how we can work with you to offer your clients website care plans? Contact us today to find out more.