Do you design or develop websites for people?
If so, you understand how vital a website is for any business. From user experience to SEO, websites need to be slick, functional, and fulfil all the requirements of your web design clients.
Clearly, you do a wonderful job of creating sites for your customers, but what happens once the job is done? Do they sail off into the sunset with their new website, never to be heard from again?
What happens if they have a problem with the site or aren’t sure how to keep everything running smoothly?
Does all your hard work go to waste as the site declines over time, or does someone else take over where you left off?
If you want to provide a well-rounded service that truly meets your customer’s needs, you should be offering website care plans to your web design clients – here’s why:
Why You Should Offer Care Plans To Your Web Design Clients
What Is A Website Care Plan?
Just like the name says, a website care plan is a plan to care for a website! Who’d have guessed it!
As you know, even the best-designed websites don’t stay perfect forever. Glitches happen, plugins fail, updates are needed, and there are plenty of dodgy people out there attempting to cause havoc to whatever website they can get their malware-filled hands on!
The average non-techy business owner doesn’t know much beyond the basics of their sites. Even if they do, they don’t have a lot of free time to scan for malware, check updates, optimise for site speed etc.
That’s where a website care plan comes in. It’s a bundled set of services that keep your web design clients’ sites safe and functional.
Usually, a web care plan will include security and performance monitoring, backups, theme and plugin updates, malware scanning and removal. Some packages include extras like speed optimisation and fixing broken links.
Why Web Care Plans Are Important To Your Web Design Clients
Websites need regular monitoring and maintenance to function well. Your web design clients rely on their sites to build brand awareness, attract new leads, connect with customers, and maybe even sell products online.
If that site is malfunctioning or unavailable, even for a short period, their business is directly impacted. Web care plans help keep everything running smoothly and offer the following benefits for your web design clients:
Peace of Mind
Business owners have their hands full with endless to-do lists and have more than enough to worry about. A care plan for their website removes a massive list of “what-ifs,” providing them with valuable peace of mind.
Knowing that a professional actively monitors and checks their site is a huge relief for your web design clients.
At The Website Guardians, we proactively monitor for suspicious activity and security threats, take care of updates, fix any issues that arise, and make sure everything is backed up to the cloud.
Time Saved
Do your web design clients have a lot of time on their hands? Doubtful! The average business owner probably doesn’t have time to open every page and click every link on their site to ensure everything is working as it should be, let alone do security checks and update all the plugins.
A web care plan provides website owners with the gift of time. We conduct the daily scans and manage all the nitty-gritty details so they can focus on what they do best.
Expertise on Call
When something goes wrong with your web design client’s website, do they know what to do? If the site is down, there’s usually a mad panic trying to find someone to get it back up asap.
With a Website Guardians care plan, this isn’t an issue. There’s always a team of experts available to deal with any problems that may arise.
Happy Customers
Happy customers are the key to success for any business. When a website is easy to navigate and working efficiently, it helps satisfy customers and keep them coming back for more.
And when your web design clients’ customers are happy, they are happy customers, too!
This means they’ll appreciate the site you’ve created for them and the services you’re offering to keep everything running smoothly. You get more referrals and repeat business, and it’s a win-win situation.
Money Saved
Broken websites lose money, especially if they are e-commerce sites. Every minute they’re down risks customers taking their money elsewhere. A website care plan helps ensure issues are picked up early and taken care of before they affect revenue.
Work With The Website Guardians
Adding a website care plan to your web design services makes excellent business sense. It keeps the sites you created working optimally and provides your clients with the complete package.
The Website Guardians are based right here in NZ, so we know how Kiwi businesses work. We offer ongoing support plans that can help your clients have happy customers. Contact us today to find out more about our website care plans.