5 Easy Ways To Boost Your Web Agency Profits

Do you feel like your agency has hit a brick wall and just doesn’t seem to be growing?

Or maybe you have experienced some minor growth but want to speed things along.

You’ve come to the right place!

Website design, development and maintenance can be a lucrative business. You just need to understand how to maximise your opportunities while still delivering great service to your customers.

In this blog, we’ll share some simple changes you can make to help boost your agency profits and grow your business.

Let’s get straight into it!

5 Easy Ways To Boost Your Web Agency Profits

1. Create An Efficient Project Pipeline

Agencies have multiple projects on the go at once, which means there’s a lot to keep track of. You need to monitor the progress of each project to make sure things are going to plan, budget your resources and budget appropriately, and prioritise tasks to ensure everything’s running to schedule.

Without an efficient project pipeline, project management can be time-consuming and error-prone, eating away at your agency profits.

Streamlining your project pipeline can make a world of difference. It can help you prioritise high-impact projects, allocate resources appropriately, and ensure deadlines are met.

Using the right project management system is a great start: look at online tools such as Monday.com or Atlassian for an idea of how to begin.

2. Prioritise Client Service To Create Raving Fans

Retaining your existing customers is far more profitable than trying to land new leads. After all, they have already worked with you and know the quality of what you produce. It should be an easy sell to get them to purchase with you again.

But, it’s unlikely they will return unless you put in a bit of work. It’s vital to nurture your client relationships to ensure they return to your agency time and time again.

Loyal clients are more likely to buy extra services from you and can provide enormous value to your agency by referring you to others. Invest in your client relationships with good communication and a streamlined onboarding process, then work on delivering what you promise swiftly and efficiently.

3. Develop Scalable Processes

As your agency grows, it makes sense that the agency profits should grow too, but this isn’t always the case. If you don’t have the right processes in place to handle additional customers and volume, scaling will be more of a hindrance than a help.

You need to ensure that the systems and processes you have in place now won’t hold you back in the future. Are there things that are already slowing you down in terms of cost or time? If so, now’s the time to address them.

One of the simplest ways to scale your processes is to automate them. After you have identified what’s not working, look at which tasks can be automated. This could include things like customer relationship management, social media and email marketing, analytics, invoicing and bookkeeping.

4. Get Your Pricing Right

One of the fastest ways to increase your agency profits is to strategically adjust your pricing structure.

Too often, agencies focus on the billable work but forget to account for the hours spent on admin. Every task that happens outside of the scope of work reduces your profit margins, so make sure you consider the bigger picture when setting your prices.

When pricing up a project, write down all your expenses, including the tools your team uses, the hourly rate of your staff, and the overall costs of the agency. This will give you a clear starting point.

5. Offer Ongoing Service Support

As a web agency, it can be hard to encourage repeat business when people generally only need one website every couple of years! So, it makes sense to offer some kind of ongoing service support.

However, be mindful not to spread yourself too thin when attempting to go above and beyond for your clients. It can be tempting to offer a range of additional services in-house to grow agency profits. But, without the correct foundations, this can stretch your resources and take your focus away from your core offerings.

Instead, consider white labelling extra services through a partner company. This enables you to offer the solutions your customers are looking for while focusing on your agency’s core competency.

The Website Guardians offer Ongoing Support Plans that actively monitor and update your clients’ websites to prevent hacks, malware and other nasties. We offer peace of mind and expertise to your customers, under your name, to keep them coming back for more.